Creating Customer Evangelists
Creating Customer Evangelists:
How Loyal Customers Become a Volunteer Sales Force
I will definitely say without a doubt, hands down, “Creating Customer Evangelists” is one of the best business/marketing book I have ever read.
The two authors Ben McConnell and Jackie Huba are two amazing people that were able to put into words the amazing concept of creating customer evangelism. Through a one-year research project of studying the best practices of the most “forward-thinking” successful companies, McConnell and Huba clearly online and give detailed examples of how implement and development evangelism marketing strategies and programs. The book breaks the concept of creating customer evangelists into six basic tenets:
- Customer plus-delta: Continuously gather customer feedback.
- Napsterize knowledge: Make it a point to share knowledge freely.
- Build the buzz: Expertly build word-of-mouth networks.
- Create community: Encourage communities of customers to meet and share.
- Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite.
- Create a cause: Focus on making the world, or your industry, better.
So what more could you need than a detailed guide to success. I strongly recommend this book as a mandatory, must read book for any employee at a company even if they don’t deal with clients. I also believe that people in management should be required to read this book every year before they start creating their budgets for next year.
Lastly, I think that CEO’s or anybody that delegates and spreads vision should keep this book on their desk or close by because these concepts are that important.
As you can tell, I am a real customer evangelist of this book. I truly believe that it will change your life because it has definitely changed mine.
You can buy this book or audio CD version but clicking the buy from Amazon button now. Thanks for your support. Also, don’t forget to tell all your friends about the book as well, because we all have to work together to spread the dream and concept of customer evangelism.
Thanks for your time.
